Changing the Pillow Game
When a pair of young entrepreneurs set out to turn the ordinary into extraordinary and make waves in the bedding industry, they knew they had to do it their way. Kalle and Isaac came to us with a simple directive– make it simple and keep it cool. We developed the identity that helped launch NIGHT, their unique brand of beauty sleep products. The identity has helped to ground the company through rapid evolutions and skyrocketing success. With a funny and irreverent voice, the brand needed a somewhat tame logo to bring just enough serious to the table. We went with sleek and simple to make the statement that this team might always be having fun, but they’re definitely not joking about the benefits they deliver.
For a better morning after @discovernight